How Does your Background Support your Business?

How does your background support your business?

In creating your business, launching your product, or introducing yourself as a brand, you’ll want to highlight some of the experiences or ideas that support your latest endeavor.

If you lack actual work experience, then simply reflecting on the ideas and thought processes that have brought you this moment is a meaningful way to communicate with your relevant audience.

If you’ve already been working in your field, then you might discuss how your past experiences, successes, and mistakes have shaped your current outlook, your new product, or your upcoming event.

One of my most valuable career experiences was working as the editor of a logic and critical thinking textbook.

The book is called ‘The Art of Reasoning’ and it was published by W. W. Norton. I worked on the 4th edition, editing the text for clarity and consistency. I wrote many of its additional exercises and worked with developers to create its ancillary software.

Logic is the art of non-contradictory identification, and that’s something I liked about exploring it.

I liked the insight of a well-crafted definition, based on the essential elements of a concept. I liked finding and creating the internal consistency in language, arguments, and equations.

Similarly, I like finding the essential elements of a business idea. And I like finding and creating those internal consistencies in working through a marketing lens — the product, the message, the visual components, the business’ purpose, and its connections with customers.